Action Against Hunger
NGO COMMS
CHALLENGE
Elevate awareness for Action Against Hunger USA as global leaders in preventing child malnutrition and death, inspire current donors to give more, and attract new prospects to support the organization.
INSIGHT
As the only global humanitarian organization solely focused on ending global hunger, Action Against Hunger USA realized it had a unique and powerful opportunity to lead the issue by increasing support for its programs to maximize impact. However, as an organization functioning within an international network, Action Against Hunger USA's ambitions required significant evolution of its positioning, overarching narrative, and messaging to inspire and engage diverse audiences. CCOP worked with Action Against Hunger USA to leverage key assets to engage major donors while laying the groundwork for the organization's growth.
IMPACTOur global awareness campaign achieved the following for Action Against Hunger:
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2.9B+ impressions
50% increase in social engagementsÂ
33% increase in monthly donors
127% increase in digital revenue
211% increase in new donors
20M+ people in need reached
CCOP also helped secure top-tier media placements for Action Against Hunger, including bylined articles and features in The New York Times, NPR, Newsweek, NBC News, BBC News, Forbes, WNYC, Real Leaders, WBUR, and others.
