Investing in Sustainability-First Consumer Brands with The Craftory

Changemakers from One Young World Series, a special series of Purpose 360 Podcast.

Host Carol Cone interviews Elio Leoni Sceti, co-founder of The Craftory, a mission-driven

investment firm focused on responsible consumer packaged goods (CPG). Elio shares insights

into The Craftory’s approach to funding purpose-led brands that embed sustainability and social

impact at their core. He discusses the evolution of consumer consciousness, the challenges of

scaling ethical brands, and the importance of integrating responsible practices into a company's

DNA rather than treating them as a marketing afterthought. For young changemakers, he

emphasizes the power of bold thinking, strategic focus, and perseverance in building businesses

that drive meaningful impact.

This episode is part of our multi-episode series featuring some of the world’s most influential

changemakers who attended the 2024 One Young World Summit, a global forum that brings

together young leaders from 190+ countries to accelerate social impact.

Investing in Sustainability-First Consumer Brands with The Craftory | Purpose 360 Podcast