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Insights from The B2B Purpose Paradox Report


Value of purpose for B2B companies. Activated purpose vs. stated purpose. How purpose powers B2B growth
B2B Purpose Paradox Insights


About CCOP


Our mission at Carol Cone ON PURPOSE is to develop a world of good. As purpose serves as a powerful growth accelerator, we help organizations discover their true reason for being and develop social impact programs that build reputation, engage employees, and guide internal operations.


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