At a time when purpose and profit are increasingly seen as opposing forces, the year ahead presents unique challenges — as well as opportunities — for business leaders. As the aftermath of the U.S. presidential election emboldens voices that prioritize profit maximization over purpose-driven initiatives, companies find themselves navigating a landscape of heightened skepticism and scrutiny. Amidst this backdrop of political division and economic uncertainty, there lies opportunity for authentic, purpose-driven businesses to lead.
For the fifth year, we asked the Purpose Collaborative, our member network of more than 40 social impact-focused firms, to share their predictions for social impact, purpose and sustainability in 2025. Together, this brain trust is composed of more than 500 professionals from 33 countries, all working across social and environmental issues for leading corporations and nonprofit organizations.Â
Last year, we said purpose would be a beacon for business leaders over 2024. It has been, but it has also been challenged in profound ways. DEI and ESG efforts are under fire, leading many companies to stifle communications and disband teams, while quietly advancing internal inclusion, belonging, sustainability and climate initiatives. The year ahead will be dynamic for purpose-driven businesses. While skepticism and political pushback present real hurdles for business leaders, there are opportunities to connect with stakeholders in authentic and meaningful ways, all while driving bottom-line growth. Continue reading on TriplePundit.