Disclaimer: This article was completely written by humans.
How much of the content you consume on a daily basis was written by a person versus a generative AI tool? Would you be more or less willing to accept perspectives offered via AI than those coming from a human? Now, think about a company’s purpose, values, or mission statement, and how each is brought to life by an organization and its employees. Should AI be writing purpose statements, shaping values, or dictating how employees make decisions in line with their company’s mission statement? If your head is spinning, you’re not alone.
The emergence of generative AI tools like ChatGPT, Gemini, Perplexity, Claude, and so many others have transformed the way we work, think, and act. (Let’s get one thing clear before continuing: AI has been around for decades, but it’s the “generative” capabilities that are accelerating the technology as of late.)
One question that’s been weighing heavily on our team at Carol Cone ON PURPOSE over the past year is whether generative AI should play a role in defining a company’s purpose. This question is less directed at “will we go out of business?” than “is AI a hindrance or a supercharger for corporate purpose initiatives?” Can a large language model uncover the nuanced insights needed to reflect an organization’s heart and soul?
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