People don't want to be marketed at.
They want meaning.
Employees, partners, consumers and communities are demanding unprecedented levels of transparency and leadership. People want to know how products are made, how businesses make a positive difference in the world and are minimizing their negative impacts.
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There are many ways organizations can answer this call by aligning business and societal interests. This may involve practices such as corporate citizenship, cause branding, sustainability, shared value, or community relations.
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We call it purpose: an organization’s reason for being beyond profits, grounded in humanity. Done well, purpose has tremendous promise to accelerate organizational strategy and performance.
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But it must be authentic. After more than 35 years in the field, we have seen that enduring purpose is built from the inside out for authentic activation of values and credible employee engagement. And we know that the best purpose strategies harness the power of "and.” Business and social impact. Strategy and execution. Customers and communities. Marketing and meaning.
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Our philosophy is that purpose is powerful. That’s why our purpose is to advance yours.
Our approach
Our work connects head with heart by exploring the connections between your organization, the market landscape, and the people who matter most.
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Head
How do we structure and organize your approach so it can be operationalized by the business and understood by a range of stakeholders? Each project must be clear, rational, and easy to understand, while reflecting the complexities of your business. It must align with your business priorities and culture while positioning you to succeed in a changing world.
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Heart
How do we bring your approach and commitments to life in a way that connects, engages and inspires all stakeholders? These tactics are engagement tools: they help explain why you do what you do and why people should care. It’s about organizing the various strands of your work and the many stories you have to tell so they are part of a cohesive overarching story that matters.
